Run several ICPs without running several research habits.
Agencies live or die on the quality of the list and the credibility of the angle. AccountMotive standardises both across every client you serve.
Per client
Separate ICPs
Each client brief becomes its own definition, monitors and opportunity queue.
Reporting
Show your working
Evidence-backed opportunities are easier to justify in a client review than a scraped list.
Throughput
Less manual research
Analysts spend time on the angle rather than on finding what changed.
How agency teams use it
New client onboarding
Define the ICP in the first week and start surfacing reasons immediately.
Campaign angles
Group accounts by shared event type to build a campaign that holds together.
Quality control
Reject weak signals before they reach a client's inbox as outreach.
Renewal conversations
Point to the specific opportunities the work produced.
Find the accounts with a reason to act.
Define your ICP, monitor the events that matter, and work the accounts with a live reason to engage.