A ranking your team can argue with.
Scores decide what gets worked first, so the reasoning is shown rather than hidden behind a single number.
Fit
ICP fit
How closely the account matches the criteria you defined, including your disqualifiers.
Relevance
Signal relevance
Whether this event type plausibly creates demand for what you sell.
Timing
Recency
How fresh the change is, since the window to be early is short.
The remaining factors
Evidence quality
How verifiable the sources are and whether more than one independently supports the event.
Novelty
Whether the development is new for this account or a repeat of something already surfaced.
Tunable weighting
Teams weight the factors that matter to their motion instead of accepting one fixed model.
Auditable over time
Score changes are traceable to the events that caused them.
Find the accounts with a reason to act.
Define your ICP, monitor the events that matter, and work the accounts with a live reason to engage.